Good adverts always grab attention, encourage debate and spark the imagination. As such they make excellent resource material for Business Studies, but finding the right campaigns, images or video clips to support business theories and concepts can sometimes be difficult and time consuming.
Here at the History of Advertising Trust we manage the largest advertising and brand heritage resource of its kind in the world. We have tens of thousands of stimulating and instructive advertising images and TV commercials, print and other media available for study, including advertising campaign plans, research and evaluation, original artwork, posters, point of sale promotions and direct mail, dating back some 200 years.
We are now publishing regular free bulletins entitled ‘Advertising in Education’ which contain informative news stories and features from our advertising collections, articles relevant to curriculum topic areas, suggestions for use in the classroom as well as providing access to various resources.
You can subscribe to our free bulletin by clicking here.