RALLY THE TROOPS, ROLL UP YOUR SLEEVES AND GET BUILDING! 2012, the year where we are all being encouraged to get outside and interact with our community – from sporting events and activities drawn from the Olympics to street parties and celebrations for The Queen’s Diamond Jubilee. As a result, and in keeping with Mr Cameron’s ‘Big Society’ plans, Fawns Playtime is launching the new ‘DIY Play’ brand which will see community spirit surge!

The launch of the new ‘DIY Play’ brand is a range of Fawns’ existing play equipment which can be purchased and installed by the schools themselves – while making them a potential saving of up to 35%.

Fawns, who will be launching the ‘DIY Play’ brand at the forthcoming Education Show, have recognised the ongoing need for schools to improve and renew their outdoor play spaces while coping with dwindling funds and grants. However with so much emphasis being placed on communities pulling together, in some cases gaining local support can swing a grant application, Fawns have also acknowledged that many schools have an outstanding resource available to them, namely parents and members of the community, who have the skills to help pull the project together and install play equipment to create a play area for their children.

James Gowans, Head of Sales for Fawns’ comments: “This is a great opportunity for schools to pull whole communities together in amazingly worthwhile projects that could result in the transformation of outdoor areas which can be ultimately benefited by children, not just pupils of the school but from the local area too – while saving the school considerable amounts of money.”

So if you supply the elbow grease and a few basic tools, spades, buckets, wheel barrows, and oodles of enthusiasm, Fawns will provide the equipment. Including top quality play grade timber from sustainable sources – which comes with guarantees of up to fifteen years – highly durable HDPE, and all the required fixings, instructions and materials as well as one of Fawns’ experienced contracts team supervisors to oversee the project.

Fawns will even generate drawings and visuals to work to in advance, give you an indication of timescales and offer advice on the best way to go about such a project.

James concludes: “Imagine the feel good factor of pulling together the school family to create something so worthwhile and beneficial to the school, something the parents will see every day as a reminder of their hard work.”

The launch of Fawns’ ‘DIY Play’ brand coincides with the introduction of a new grant which has been made available – a £1million fund to help reinvigorate Queen Elizabeth II Fields Funds – part of the SITA Trust.
The programme is part of the Queen Elizabeth II Fields Challenge, a fantastic campaign to protect 2012 outdoor recreational spaces in communities all across the country as a permanent living legacy of Her Majesty’s Diamond Jubilee, led by the Fields in Trust and HRH the Duke of Cambridge.*


Fawns Playtime contact:
James Gowans, Head of Sales
T +44 (0) 1252 515199 E sales@fawns.co.uk

Media Studies digital advertising resources for Key Stage 4 & 5

Nearly every field of employment, across every industry, is dependent on digital technology. Within the creative and media industries, advertising has had to adapt to the rapid development of digital technology, and now digital media is integral to a vast array of advertising campaigns.

Advertisements can be used in the classroom in a multitude of ways, from sparking a discussion about changes in attitudes to gender and race, to introducing students to generic conventions or key aspects of textual analysis and media theory. Covering a whole campaign across multiple media-platforms allows you to deliver learning about complex issues such as audience and ideologies while ensuring that your students have a clear understanding of the multi-faceted media world they are all very much a part of.

The History of Advertising Trust has developed an online digital advertising case study, full of examples of real advertising campaigns and multi-use classroom resources, to help you to support your students in their creative and media learning.

The focus of this resource case study is Lynx, Unilever’s number one male personal care brand, used by over 80% of its target audience (18 to 25 year old men). The case study demonstrates how advertising the Lynx brand has changed with the development of digital media, and how the brand continues to communicate a single, clear message to its target audience, despite using a wide mix of media channels.

Covering mass media distribution, fragmented audiences, personalisation and more, you will be able to use the case study to develop your own teaching material and download the videos and examples for use in the classroom. You will see how Lynx successfully embedded the product within their target audience’s lifestyle through the varied use of mobile phone and Facebook apps, interactive online games, social networking and bespoke websites. View interviews with the advertising agency team responsible for the campaigns to get their opinions on how advertising a brand has changed since the advent of digital and social media and bring your students closer to the real workplace.

Designed to save you time and effort developing lesson plans, at £30 this online resource represents great value for money as it is simple to purchase, quick and easy to download, and adaptable for use in a variety of different ways in the classroom.

Click here to find out more.

The History of Advertising Trust