Why does advertising need to be regulated? How much do ads influence children and young people? Should advertisers have the freedom to say whatever they want?
These are the ‘big’ questions explored in Ad:Check – Understanding advertising regulation, a free teaching resource developed by the Advertising Standards Authority (ASA).
Written for use in Citizenship and PSHE lessons at Key Stage 3 & 4, Ad:Check has proved to be very popular, having been downloaded over 500 times from the TES website alone!
The resource offers a range of flexible, easy-to-use lesson and classroom activities that encourage students to analyse real-life examples of ads, understand the rules that govern them and debate the topical and sometimes controversial issues surrounding advertising, as well as key issues that affect us as citizens and our society as a whole.
Ad:Check is free to download from the ASA website. You can download the whole resource or you can download each section separately, if you would prefer to focus on a particular area for study.
If you haven’t already, why not try Ad:Check out for yourself? We are in no doubt that you will find it a useful addition to your Citizenship or PSHE curriculum.
We hope you enjoy using Ad:Check, and we would love to hear from you. Please contact us with any feedback, queries or general comments at firstname.lastname@example.org, or join our mailing list to receive more information from us about the ASA and our schools engagement programme.