To help you to support your students in their creative and media learning and to save you time and effort developing lesson plans, The History of Advertising Trust has produced an online digital advertising case study.
Designed for you to adapt easily for your own use in the classroom, it is quick and simple to download and is licenced for 365 days to give you the flexibility to decide how and when you want to use the materials.
The case study demonstrates how advertising a brand has changed in time with the development of digital media and illustrates how it is possible to communicate a single, clear message to a target audience, whilst using a wide mix of media channels.
Covering the use of mobile phone and Facebook apps, interactive online games, social networking and bespoke websites, this resource will help you engage your students. Including interviews with the advertising agency team responsible for the campaigns, the case study will help you bring your students closer to the real workplace.
Full of examples of real advertising campaigns and multi-use classroom resources, the online ‘Digital Advertising – Re-inventing Lynx’ case study represents great value for money at just £30.
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