Recruiting more students

What turns away parents who are contemplating sending their children to your school – before they even arrive for a look around?

There is a direct link between the number of students a school recruits and the number of hits its website gets.

There is also a link between the number of hits a school website gets and whether the website is arranged so that it can be read easily on a mobile phone or tablet.

It does, of course, cost a little more to have a website arranged this way. But, as many schools have found, if the investment results in the recruitment of just a handful of new students then it has more than paid for itself.

Over 50% of websites are now viewed via mobile devices – which means that if you have a website that can’t readily be seen on a mobile phone or a tablet, then you are going to be putting technologically advanced parents at a disadvantage.

Of course, it is never good to disadvantage anyone – but when you are not servicing the needs of these parents, then you are in danger of saying to them, “this school is not 100% in tune with modern times”.

In short, it does not present your school and its IT provision in a good light.

If your school has any other specific requirements in terms of functionality and content for a mobile web app, or indeed how the website and mobile web app can be “linked” to make content updates as easy as possible for the school, then do contact us for a no obligation discussion.

We would be delighted to discuss how mobile apps and web technology may benefit your school.

There is more information on Mobile Web App Development and also details of other services we provide at www.inco-education.co.uk

And you can call us on 01902 784 800.