It shouldn’t be like this, but sadly it often is. We live in a society in which people make snap judgements.
Indeed, even when there is a chance to revise that judgement later, the fact is the first impression lingers and can dominate.
Which is why it is so important to make sure that everyone who comes to the school – from inspectors to those delivering goods, from parents to students – has a very powerful and positive first image of the school.
Take for example the simple issue of where visitors should report. A sign that says “All visitors go to reception” is brusque to the point of being rude, and doesn’t actually help a flustered parent or bewildered delivery man if there is no sign pointing the way.
A sign that says, “If you’re a visitor please go to our reception area; first door on the left,” is more friendly and welcoming. It might seem a trivial point but it can make a difference.
It can also be helpful to have site plans, floor plans, 3D plans as well as signs: and all of these are exactly what we specialise in: signs and plans that not only make it clear where a room or building is, but which also say, “don’t worry, we’re friendly” at the same time.
There’s more information about making your school as friendly as possible to visitors on our website and if you have any questions you can call me on 01746 766233.
Michael Best
Director