Is your current parent communication strategy as effective as it should be? Can you identify which parents are least engaged? Are parents getting more involved as a result of your communications?
Parental engagement is in the spotlight; we look at 5 tips that can give your school to parent communications a boost
1. Share the big and little stories.
Parents want to know that their child’s school has the ambition and drive to achieve their vision. Sharing plans, ideas and projects on a regular basis will help parents understand what your school is aiming for and what role they can play in that journey.
Sharing the day to day news, successes and achievements will not only help parents feel closer to their child’s education but it will also provide discussion topics for parents to speak to their child about when they come home from school.
2. Two-way communication.
Communication between parents and schools should be two-way. Collaborating with parents by asking for feedback, ideas and comments will lead to improved engagement.
Asking for views from parents will confirm the important role they play in supporting their child throughout school life. The current Ofsted framework also sets out that inspectors should ask for evidence that the views of parents are sought after.
3. Accessible and consistent.
Using one platform for school communications that is accessible across multiple devices at any time will not only make it easier for parents to get the whole picture but will also make that platform the go-to place for trusted school information.
4. Go beyond the school gates.
Sometimes the biggest impact on pupils can be the decisions taken outside of the school gates by local or central government policy makers. Sharing Sector news such as Pupil Premium updates and changes to Ofsted inspection criteria on a regular basis will help parents understand the expectations on your school and how national or local policy can directly impact their child.
5. Monitor Results.
How many parents are you reaching? Which parents are least engaged with your communications? Are parents getting more involved and expressing their views? A good whole school communication platform should be able to give you these answers and subsequently enable schools to identify those parents that are the hardest to reach. This allows for more informed decisions to be made on how best to engage with that group further.
SchoolCal is unique in the market place by providing a web, mobile and application based platform designed specifically for schools. Schedule unlimited messages, emails and dates to be sent to specific groups, individuals or everyone.
To find out more or to book an online demo at a time to suit you please visit http://www.school-cal.co.uk/features/ or call 0161 266 1028.