Advertising Layout

Creating a successful print ad involves a dynamic mix of visual theory, consumer psychology, and nuts-and-bolts tinkering.

“Advertising Layout” is a new two-part DVD resource which provides a thorough grounding in all of the above, familiarising students with the terminology and working concepts that successful graphic designers and advertising creatives make use of on a daily basis.

Advertising Layout Part I: Space Allocations

This programme helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. [more…]

Advertising Layout Part II: Visual Direction

This programme shows how to attract a reader’s attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, over-sizing, juxtaposition, surrealism, and shock. [more…]

Although both episodes are rich in detailed guidance, their class-friendly run times make them ideal for coursework in marketing, advertising, design, and commercial art.

Available on approval from Viewtech Educational Media. To order online click on the title links above and then add to order – quote promotional discount code: HHM110 at the checkout for a 10% discount!

If you’d like any further information or assistance please contact:

Viewtech Educational Media
7-8 Falcons Gate
Dean Road
BS37 5NH

tel: 01454 858055
fax: 01454 858056

Viewtech Educational Media is the trading name of Viewtech Audio Visual Media Limited, a company registered in England and Wales under number 4205240. A member of the British Educational Suppliers Association. E.&O.E.

What is the most effective and stress-free way of organising a parents evening?

Parents’ evenings are parents’ evenings. Most schools organise them each year exactly as they organised them last year.

And the year before.

But… there can be queues, delays, no-shows… It is indeed rare to hear of a parents’ evening in which everything has run as smoothly as we would all like and actually finished on time, with no parent being delayed beyond his/her appointment time.

However, there is a way around this.

And that is to use a system whereby parents log in from any computer and make their appointments. The system then keeps a record of the appointments, to which parents can refer at any time.

In using this system schools normally find that parent participation can increase by at least 20%.

Such an improvement comes from using Parent Teacher Online: a versatile program that isn’t just limited to parents’ evenings but can be used for any activity that involves bringing people into the school.

Thus Parent Teacher Online can also be used for admission interviews, form tutor evenings, parents’ consultation meetings and the booking of after school activities.

You can read more, see how the program works, and book a free trial or demonstration at

Alternatively for more information please either email us at or call us on 01524 22 00 66.

Parent Teacher Online Ltd
InfoLab 21
Lancaster University