‘What is an advertising campaign?’ is an exciting new online resource from The History of Advertising Trust, designed to save you time and effort in developing lesson plans.
It contains a wide range of promotional campaigns and advertisements for different products, selected to clearly demonstrate how meanings and responses are created.
The resource illustrates why companies run campaigns and explains ‘in a nutshell’ the key elements of a campaign.
It is packed full of materials to provide you with both variety and focus for deconstruction and analysis of media concepts and themes covered by AQA, OCR, WJEC and Edexcel exam board specifications, for Key Stage 4 and 5 media related courses, including: objectives; messages; audience; communication techniques; media language; genre; representation; and more.
Intended for you to adapt easily for your own use in the classroom, it is quick and simple to download and is licenced for 365 days to give you the flexibility to decide how and when you want to use the materials.
This is an essential resource for all Media Studies departments and is great value at £50. However, if you are planning now for teaching in 2012/2013, take advantage of our fantastic introductory offer of just £30 if you purchase before 20th July 2012.
Click here to find out more.