Creating a successful print ad involves a dynamic mix of visual theory, consumer psychology, and nuts-and-bolts tinkering.

“Advertising Layout” is a new two-part DVD resource which provides a thorough grounding in all of the above, familiarising students with the terminology and working concepts that successful graphic designers and advertising creatives make use of on a daily basis.

Advertising Layout Part I: Space Allocations

This programme helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. [more…]

Advertising Layout Part II: Visual Direction

This programme shows how to attract a reader’s attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, over-sizing, juxtaposition, surrealism, and shock. [more…]

Although both episodes are rich in detailed guidance, their class-friendly run times make them ideal for coursework in marketing, advertising, design, and commercial art.

Available on approval from Viewtech Educational Media. To order online click on the title links above and then add to order – quote promotional discount code: HHM110 at the checkout for a 10% discount!

If you’d like any further information or assistance please contact:

Viewtech Educational Media
7-8 Falcons Gate
Dean Road
Yate
Bristol
BS37 5NH
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tel: 01454 858055
fax: 01454 858056
email: info@viewtech.co.uk
http://www.viewtech.co.uk