Put a new boiler into your school and the chances are it will still be working perfectly well in 10 years time. School websites, however, are not like that.

If there is one factor that is common to many primary school websites it is that once the site has been put up, it is generally forgotten by many people who work in the school.

In a sense this is quite reasonable. In your position in the school you expect to know what’s going on. If one of your colleagues institutes a change you expect to be sent a note or an email to that effect.

So you don’t really need to go to the website, but that can also be dangerous – for two reasons.

First, situations within your school can change, and so what is on the website can go out-of-date. Second, the way in which people look at your website will change.

Of course, if your school is in the process of a significant transition, for example, opening up a new nursery unit or introducing a new “learning in the environment” scheme, you will be thinking about changing the whole website to reflect these developments.

But you might forget that whereas five years ago very few parents would look at your site via a mobile device, now around half of parents do exactly this. And what they find is that many school websites do not look good when seen on a mobile device.

Therefore, we can also design a mobile app version of your website which parents can add to their mobile phones.

If you would like to talk about how your school can respond to these challenges of constant change via its website please do get in touch. You can find out more about us on http://www.inco-education.co.uk/article-what-makes-a-brilliant-school-website.php or, if you prefer, email us the details of your website, and your phone number (and let us know a convenient time to call) and we will come back to you with our thoughts on what changes we might suggest to your website.

You can reach us on info@inco-education.co.uk