With every shared mailing you get a free lunch

08/07/2008 by Tony Attwood.

Actually, sorry, that headline is wrong.  You don’t.  You get a free emailing to teachers, a free extra mailing and a free listing on the School Procurement Website for a year.

These things are all free, gratis, complimentary, on the house.  But the house has no food.  Not a crumb.  Not a sausage.  Not a bean.  Sorry.

However some of the teachers who get your shared mail leaflet also get an email from you.  These emails go direct to the teachers who have opted into this service – which means not all of them get it (but the real whizzo teaching enthusiasts do get it).   No charge.  Not a cent.  Zero.  Nothing.  Nil.  Nought.  Square root of minus two.

Then another set of your leaflets (up to 10% of the original number booked) are mailed out to teachers at no charge.  Not a penny.  Totally without cost in any form.

Finally details of your product or service are included for a year on the School Procurement Website, complete with links to your email and your own web address.  And here disbursement = 0.  It’s free.  You don’t pay.  Not today, not ever.

If we add to all this the unique fact that our shared mailings carry a cover page from the School of Educational Administration to the administrator, you’ll get the picture that our shared mailings are, well unique.  Inimitable.  Incomparable.  Matchless.  Peerless.  Without equal.

But, I hear you asking (although not literally you appreciate) do shared mailings work?   A good question and one I am asked often.  Regularly.  Frequently.

The fact is that HHM has, over the years, used shared mailings to sell tens of thousands of our own products to schools.   We’ve learned what makes one item sell and another one flop – and we are more than excited (champing at the bit you might say) at the prospect of you phoning up and asking us to have a look at your leaflet and comment on how a few minor changes might make it work all the better.  (That bit is free too).  We really are getting quite energised by it all.  Quite worked up.

Tony Attwood

PS: If you have received letters from me in the past you’ll know that I used to sign off with a silly phrase such as “no horseman will call”.   As an attention seeking ploy it worked, but endlessly seeking attention is rather unbecoming.  So I don’t do it no more.  Not never.  Ever.  Well, only on Tuesdays when there’s no dancing.     Call me on 01536 399 000 if you want any of this to be unravelled.

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