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- Recent posts (39)
- 26/08/2008: Radio 5 alerts schools and parents: sort out the uniform
- 28/07/2008: Improving communication with schools
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- 08/07/2008: With every shared mailing you get a free lunch
- 01/07/2008: Subliminal messages in school education
- 19/06/2008: Update on Celebrating Schools Day
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Archive for 01/07/2008
Subliminal messages in school education
01/07/2008 by Tony Attwood.
A lecturer in creative technologies at the University of Portsmouth, has created a game in which players will be exposed to subliminal messages. The players will not be consciously aware of what is being delivered.
“The power of games as a learning tool is the great untapped education resource of our time,” said Nipan Maniar, a senior lecturer in creative technologies at the University of Portsmouth..
“I expect many other games companies will get onboard when they see the obvious benefits to society of using games as one more tool to educate young people… The possibilities to use technology in this way are very exciting for anyone who has an interest in education, teaching and learning.”
However there are problems. The Code of Advertising Practice (5.4.5 Subliminal advertising) says that “No advertisement may use images of very brief duration, or any other technique which is likely to influence viewers, without their being fully aware of what has been done,” which covers advertising – but of course not games.
The Broadcasting Act 1990 states:
6.—(1) The Commission shall do all that they can to secure that every licensed service complies with the following requirements, namely—
(e) that its programmes do not include any technical device which, by using images of very brief duration or by any other means, exploits the possibility of conveying a message to, or otherwise influencing the minds of, persons watching the programmes without their being aware, or fully aware, of what has occurred.
So, if this sort of approach is outlawed in advertising and broadcasting, should it really be part of education?
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