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- Recent posts (39)
- 26/08/2008: Radio 5 alerts schools and parents: sort out the uniform
- 28/07/2008: Improving communication with schools
- 18/07/2008: How to be certain that you are in the press every month
- 08/07/2008: With every shared mailing you get a free lunch
- 01/07/2008: Subliminal messages in school education
- 19/06/2008: Update on Celebrating Schools Day
- 12/06/2008: What influences teenagers most?
- 15/05/2008: Celebrating Schools Day: 15 July 2008
- 09/05/2008: How parents want to communicate with schools
- 07/05/2008: Government action on dyslexia
Celebrating Schools Day: 15 July 2008
A group of teachers and educationalists have launched “Celebrating Schools Day” – which will be held on 15 July 2008. It is a day that allows your school to get some free positive publicity, should you wish.
The idea is simple. Every summer the media run a series of negative educational stories – often centred around the fact that standards in exams are falling, along with declining literacy and numeracy levels in primary schools.
Such stories are, of course, all made up, and although ministers and others come out and defend schools the newspapers treat such ministerial comments as excuses.
So the plan here is to get in the retaliation first and have a day which celebrates the good things in schools – a day which occurs before the negative summer stories emerge.
In the coming weeks the Celebrating Schools Day committee will be sending press releases to every local paper and radio station in the UK to tell them about the Day and inviting them to contact their local schools for stories of the year.
The idea is that a week or so ahead of the day all interested schools should send a press release to their local paper commenting on some of the great things that have happened during the year in the school.
This can include anything that the school and the pupils or students value – such as special achievements by pupils, money raised for charity, expeditions, work in the community, and indeed the fun and celebration of the leavers’ ball and other such events.
We’ll be putting more ideas and details on the www.schoolspr.co.uk site in the coming weeks and there will – but you might want to make a note of this option now, because there is very little time between now and the big day. It would be a shame if your local paper received a press release from another school in your area for the Day, and not one from your school.
Celebrating Schools Day is being sponsored by Book-Builder, the company that publishes School Yearbooks. They will be building a website that allows pupils and students to post their own positive memories and recollections of the year. There is more about Book-Builder on www.yimple.com or by phoning 0845 388 9901.
Tony Attwood